Data insights for commerce growth
Analysis strategies and real-world cases discovered by the Laplace team.
At what percentage should an alert fire? Thresholds calculated from a year of sales at two brands
We calculated alert thresholds from a year of daily sales at two brands. The commonly used ±15% fires on half of all day
Eun-kyu Baek•October 26, 2026
Build 812 charts and 79% of your metrics still aren't on screen — the questions dashboards don't cover
We took apart the custom dashboards of six brands. The number of charts they had built ranged from 11 to 812, a 73x diff
Eun-kyu Baek•October 19, 2026
We Run 16 Channels, but 95% of Revenue Comes from Three — The Cost of Multichannel Aggregation
We took apart the channel mix of six brands. The number of channels they operate ranges from 4 to 33 — a 9x spread — yet
Eun-kyu Baek•October 12, 2026
When “Spend More on What’s Working” Is the Most Expensive Decision — Growth Headroom Through Marginal ROAS
Budget increases should be judged on marginal ROAS (the revenue generated by the next won you spend), not average ROAS.
Eun-kyu Baek•October 5, 2026
