https://blog.laplacetec.com/en/ Stories from Laplace Technologies, the team behind Laplace Analytics — commerce data analytics, engineering and insights. en Tue, 27 Oct 2026 05:58:17 GMT https://blog.laplacetec.com/en/blog/setting-sales-alert-thresholds/ https://blog.laplacetec.com/en/blog/setting-sales-alert-thresholds/ We calculated alert thresholds from a year of daily sales at two brands. The commonly used ±15% fires on half of all day Eun-kyu Baek Mon, 26 Oct 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/questions-your-dashboards-miss/ https://blog.laplacetec.com/en/blog/questions-your-dashboards-miss/ We took apart the custom dashboards of six brands. The number of charts they had built ranged from 11 to 812, a 73x diff Eun-kyu Baek Mon, 19 Oct 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/cost-of-multichannel-data-aggregation/ https://blog.laplacetec.com/en/blog/cost-of-multichannel-data-aggregation/ We took apart the channel mix of six brands. The number of channels they operate ranges from 4 to 33 — a 9x spread — yet Eun-kyu Baek Mon, 12 Oct 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/roas/ https://blog.laplacetec.com/en/blog/roas/ Budget increases should be judged on marginal ROAS (the revenue generated by the next won you spend), not average ROAS. Eun-kyu Baek Mon, 05 Oct 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/deadstock-detection-and-disposal/ https://blog.laplacetec.com/en/blog/deadstock-detection-and-disposal/ The most expensive mistake is believing that leaving stock alone costs nothing. When we broke down this brand’s inventor Eun-kyu Baek Mon, 28 Sep 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/top-revenue-channel-lowest-margin/ https://blog.laplacetec.com/en/blog/top-revenue-channel-lowest-margin/ We ranked the same channels twice — once by revenue, once by net margin rate — and the rankings came out almost perfectl Eun-kyu Baek Mon, 21 Sep 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/fulfillment-channel-pnl-breakdown/ https://blog.laplacetec.com/en/blog/fulfillment-channel-pnl-breakdown/ If GMV is 100, the number on your settlement dashboard is 72.5. What you actually keep is 21.1. The 51.4 in between isn' Eun-kyu Baek Mon, 14 Sep 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/contribution-margin-flips-product-ranking/ https://blog.laplacetec.com/en/blog/contribution-margin-flips-product-ranking/ Ranking products by revenue and by gross profit produced what was essentially the same list (rank correlation 0.99). The Eun-kyu Baek Mon, 07 Sep 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/economics-of-the-first-repurchase/ https://blog.laplacetec.com/en/blog/economics-of-the-first-repurchase/ If your 1st→2nd purchase conversion is 45% and your 2nd→3rd is 72%, the problem isn’t your “repurchase rate” as a whole Eun-kyu Baek Mon, 31 Aug 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/same-day-vs-confirmed-sales-gap/ https://blog.laplacetec.com/en/blog/same-day-vs-confirmed-sales-gap/ If orders come in at 100, only 91.03 ends up confirmed. The real problem isn't the size of the gap — it's the timing. Th Eun-kyu Baek Tue, 25 Aug 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/how-reviews-drive-sales/ https://blog.laplacetec.com/en/blog/how-reviews-drive-sales/ “We know reviews matter — but do they actually move sales?” Published research answers with a clear yes. How much a revi Eun-kyu Baek Mon, 17 Aug 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/free-gift-strategy-repurchase-data/ https://blog.laplacetec.com/en/blog/free-gift-strategy-repurchase-data/ "Do free gifts actually help drive repurchases, or are they just a cost?" Eun-kyu Baek Mon, 10 Aug 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/ai-mcp/ https://blog.laplacetec.com/en/blog/ai-mcp/ Every seller "looks at" data: SmartStore revenue, Coupang settlements, ad ROAS, inventory counts. But the questions that Eun-kyu Baek Mon, 03 Aug 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/global-inventory-stockouts-demand-forecasting/ https://blog.laplacetec.com/en/blog/global-inventory-stockouts-demand-forecasting/ On paper, yes. But at that very moment, this brand's dashboard was telling a completely different story. Eun-kyu Baek Mon, 27 Jul 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/when-to-reorder-inventory/ https://blog.laplacetec.com/en/blog/when-to-reorder-inventory/ Fair enough. That’s what most brands do. They check on-hand quantities in an integrated solution like EZAdmin or Sabangn Eun-kyu Baek Mon, 20 Jul 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/2026-d2c-performance-benchmark/ https://blog.laplacetec.com/en/blog/2026-d2c-performance-benchmark/ “Our ROAS is 2.7x. Is that actually good?” Eun-kyu Baek Mon, 13 Jul 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/payment-data-sales-opportunity/ https://blog.laplacetec.com/en/blog/payment-data-sales-opportunity/ Yes. Whether a shopper taps a credit card, Naver Pay or bank transfer at checkout is the customer's call. It looks like Eun-kyu Baek Mon, 06 Jul 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/vip-member-sales-analysis/ https://blog.laplacetec.com/en/blog/vip-member-sales-analysis/ "I know our VIP customers matter, but I couldn't tell you exactly what percentage of revenue they account for." Eun-kyu Baek Tue, 30 Jun 2026 00:00:00 GMT https://blog.laplacetec.com/en/blog/mcp-on-ontology-ai-change/ https://blog.laplacetec.com/en/blog/mcp-on-ontology-ai-change/ "Show me our Coupang sales." Eun-kyu Baek Mon, 22 Jun 2026 00:00:00 GMT